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When you own a web store to start you do not have to spend a lot of money. The only thing you need is a hosting package and a good software package to a shop . Magento is an open source, free, web store application.

Magento is a versatile eCommerce package that allows you to free your own web store can develop and manage. The software is written in PHP and uses MySQL database. This project is started in 2008 and at this time, Magento has become the most popular package for the development of webshops. In 2011, the organization behind the software is fully acquired by eBay.

The package is very scalable, it can be used for start-up shops, but by plug-ins to install, it can also be used by large stores that provide advanced functions to need for the conversion to optimize. These plugins are extensions called and are available in the online marketplace Magento Connect. Some of these extensions are free and for others you will need a one-off amount to pay.

In addition to the free version, Magento Community, there is also a paid version available called: Magento Enterprise Edition. This licensed version costs a minimum of 14,000 US dollars per year and provides additional positions for large web shops such as the full caching of pages, and the segment of customers to these specific offers. With the Enterprise Edition, customers can also collect points with the purchase of a product or subscribe to the newsletter. These points they can redeem to claim your discount when a new order.

Finally, boodt Magento and formerly also a version where you get a monthly amount paid, and then the software is not longer on a server need to install. All maintenance and hosting by Magento to run. This version called Magento Go and was available from 15 US dollars per month. Per February 1, 2015 Magento this stopped. The company focuses only on large webshops and Magento Go customers were to be found at the eCommerce service of Bigcommerce.

Magento has the following characteristics:

  • Manage multiple web stores from one Administration Panel,
  • Support of different languages and currencies,
  • Support for local adaptations,
  • Support for selling physical products and also for virtual or download products,
  • Possibility of discount coupons which customers within a certain period of time on specific products, discounts in the store,
  • Different rights to different users,
  • API for easy integration between Magento and third party applications,
  • Appearance of the website is easy to customize with templates,
  • Google Website Optimizer integration for A/B and multivariate testing,
  • Search engine friendly URLS-incorporating rewrites,
  • an automatic Google site map and meta-information for products and categories,
  • Support for SSL security,
  • Email notification when a customer placed an order,
  • Order history to be consulted by customers, Integration with Google Analytics, the number and behavior of visitors to measure.

Magento screenshots

screenshot-Magento-1

screenshot-Magento-2

You can free download Magento and safe install the latest trial or new full version for Windows 10 (x32, 64 bit) from the official site.

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