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An ad server is a system by which the advertising space on a website managed and can be optimized. OpenX is a free system that you can use to an own ad server to rotate.

UPDATE: The open source version of OpenX is sold and will be developed further under the new name Revive ad server.

OpenX is an open source ad server. It provides the opportunity to use banners to manage, and it can collect statistics and view.

Once installed on the server owners or administrators of a website the advertentieinkomsten to optimize both your own banners to rotate as those of external parties, such as Google Adsense. The system may hereby respond to the user behaviour such as the volume, the timing, the type of web page and the profile of the user. This allows the website owner the different advertising systems so alternate that a maximum turnover is achieved.

Although the organization behind OpenX in the first instance, the objective was to make the software only open source to offer is since 2012/2013 fully from this point of view abandoned.

At this time, the company is focussing on the development of a commercial hosted version, the automated trading marketplace and RTB optimalisatiedienst. The open source version 2.8.9 is still downloadable from the website of the makers.

OpenX has the following characteristics:

  • free ad server software,
  • open source license,
  • ads in tune with the behaviour and the profile of the user,
  • written in PHP and uses a MySQL database,
  • functionality extendable by using plugins.

OpenX screenshots

screenshot-OpenX-1

screenshot-OpenX-2

You can free download OpenX and safe install the latest trial or new full version for Windows 10 (x32, 64 bit) from the official site.

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