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E-mail is still one of the most effective means to customers, visitors or fans to inform you of new promotions, products, offers or opportunities.

Important in email marketing is the reach of large numbers. Only a limited percentage of the mailings or newsletters to read, and it will be a smaller percentage will make a purchase, make an appointment, or request a quote. To those large numbers of good to be able to access and mailings to manage is the use of a newsletter manager application is necessary.

MailChimp is the world's most popular newsletter service and you can here free start. There are in the free version, however, limits to the number of newsletter registrants and the number of sent mailings.

MailChimp is a newsletter application that lets you completely online newsletters format, enrollments, manages and segments create.

To make good use of e-mail campaigns to send is it good to be as focused as possible, mailings to send out. So you can creating segments of customers who are interested in a specific product, and they are only about newsletters send. So, the message is much more relevant, more bidders the newsletters to open and is the conversion higher. It is even possible to test with different titles or afzendernamen. MailChimp will in such a A/B test e-mails to a limited number of people and send the mail with the highest openingspercentage is then sent to all newsletter subscribers sent.

The format of an e-mail is very easy using the WYSIWYG (what you see is what you get) environment. This makes you an e-mail in the same way as when you, for example, a Word document format. So there is no knowledge of HTML required.

The free version of MailChimp is suitable for a file with a maximum of 2,000 newsletter subscribers and send up to 12,000 e-mails per month. When you have more subscribers or more in-mails per month to send, then you must switch to a paid subscription. Also, these costs are relatively small (from a few tens per month).

MailChimp has the following characteristics:

  • free newsletter management and shipping,
  • completely online to use,
  • format e-mails is via a WYSIWYGenvironment,
  • A/B tests with different mailtitels and afzendernamen,
  • segments for targeted e-mail campaigns, creating and managing,
  • free at max. To 2,000 subscribers and 12,000 e-mails per month.

MailChimp screenshots


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You can free download MailChimp and safe install the latest trial or new full version for Windows 10 (x32, 64 bit, 86) from the official site.

Devices: Desktop PC, Laptop (ASUS, HP, DELL, Acer, Lenovo, MSI), Ultrabook

OS: Professional, Enterprise, Education, Home Edition, versions: 1507, 1511, 1607, 1703, 1709, 1803, 1809

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